CHATGPT: ARTIFICIAL INTELLIGENCE, YOUR NEW WORK PARTNER

Tools such as ChatGPT have revolutionised tasks such as content creation, image editing, programming and data analytics. Machine learning, until now far from the spotlight, has left the background to become a protagonist and become visible to everyone. The use of artificial intelligence has become standardised and democratised. There are no longer barriers to access. The first part of the learning curve is a comfortable straight line where all we have to do is chat with our new workmate, artificial intelligence. 

The ChatGPT revolution and natural language processing
The arrival of ChatGPT-4, the latest version of its algorithm, shows the rapid evolution of these machine learning-based technologies.

As always in these cases, there is a previous process that begins at the birth of its developers, OpenAI, in 2015. Along the way, different versions of this artificial intelligence have been improving their capabilities until reaching the general public. A reminder that the technologies that will impress us in the coming years are already with us.

ChatGPT defines itself, and here if we have resorted to the tool to know its version, as "an artificial intelligence language model capable of processing and understanding human language, which allows me to answer questions and provide information on a variety of topics. My ability to generate answers is made possible by machine learning and natural language processing technology. In short, I am a tool designed to communicate with users and provide useful answers to their questions". His vision, or at least the way he wants to be known, is as an interlocutor willing to provide information to answer questions.

In this case, artificial intelligence lives up to its name and is not human in its virtues, although it does resemble us in that it tries to disguise some of its defects and limitations. ChatGPT has become a very useful assistant for collecting and filtering information and for delegating basic tasks. But it is worth remembering that, as in any field, the experts are the least and therefore the highest quality information does not necessarily have to be the one that has the most impact for the AIs and for us. Moreover, it is the same as what we have through searches in different browsers, and it is its ability to process it that makes the difference.

Its great advantage is that it will continue to improve, so we will not play at predicting its limits. However, like any algorithm, it is predetermined by the biases introduced by its programmers and by the ability to use information to reach conclusions. It is advanced reasoning that is still outside the scope of ChatGPT at the moment. Its high capacity will make it show us the most accurate information on a topic, but it is still up to us to decide how to use that information.

We are still in control of the situation, at least for now...

Alternatives to ChatGPT, what else is out there?
It is true that the first solution that goes mainstream has a lot to gain over the rest. But in the technology sector we have giants capable of competing and surpassing any tool, creating their own version and ready to occupy their throne in the market. There is even a "Wikipedia" of artificial intelligences for the multiple tasks we mentioned earlier, from design to content generation, including programming.

As far as ChatGPT in particular is concerned, there are many alternatives to consider for content generation, keyword research, web positioning, market research or the creation of code blocks.

• Bard: Google's alternative, also based on conversations and with the particularity of offering several options to get to know the alternatives and leave the final sensation of the human filter on the user.
• Notion AI: Focused on the creative process, improving productivity. It works as an idea filter and spell checker. As it is based on a work management system, its profile is more focused on accompaniment.
• Jasper: Aimed at the creation of marketing content, from publications on social networks to blogs. Highly specialised in this task.
• Bearly: In addition to the content creation of the previous tools, it has a series of functionalities that help reading and learning through the creation of summaries and text analysis.
• Copyleaks: Tool for detecting whether a text has been generated by an artificial intelligence. Bots on the hunt for bots.
• Scholarcy: Reading texts and creating summaries and summaries to facilitate conceptualisation.
• Craft: Document creation, content generation and project management especially focused on the Apple environment, but which also has an Android version.
• Copilot: The jewel in Microsoft's crown. Integrated in all its tools and with more and more functionalities. It deserves a separate article to find out what it entails.

Is my job at risk?
Every technological revolution is accompanied by detractors, bad omens and crises at all levels. Historically, however, these technological changes have improved working conditions and automated repetitive and sometimes tedious tasks. While I take a deep breath and wonder how long it will take for the ChatGPT of the moment to replace me in content generation, I will try to remain optimistic.

According to a recent study, up to 80% of US workers will see artificial intelligence take over at least 10% of their tasks. This has happened, even more so with all the industrial revolutions we have known and those to come.

Let us keep in mind that artificial intelligence is coming to make tasks easier for us. From writing an email to searching for information in the documentation phase of any project that can speed up getting to the points where we are still the protagonists. A new partner who, at least for now, does not complain when you assign him those tasks that you find boring and to whom we can correct to give our particular touch.

From the very first moment, we must perceive ChatGPT as a reinforcement for our day-to-day life that does not come to replace us, but that requires us, as with any other technology, to adapt and recycle ourselves with new skills.

The future of ChatGPT and artificial intelligence
In the face of the unstoppable growth of artificial intelligences, doubts arise about the role of the legislation that accompanies their use, and especially, their working methodology. Some voices have been raised calling for a pause in their development in order to tie up loose ends before reaching the point of no return. It is difficult to think of such a hypothetical pause now that their presence has been normalised. Therefore, the control of critical points, such as data protection, is currently one of the main priorities for legislators as they await the full potential of these tools.

Alternatives will multiply, some will limit their functionalities to paid versions once we have sworn eternal love for the product, but in all of them the human perspective must be maintained. For this reason, and with a view to the correct use of these technologies, training is key. From all levels, to understand their capacity and advantages in order to be able to use them. Because just as calculators or computers did not put an end to mathematics, artificial intelligence has come to build a new model in which we can reach new levels of efficiency in our work.

We have added a new participant in the conversation, now let's keep talking to each other to develop innovative ideas.

Do you want to incorporate these technologies into your business? We can help you automate processes and implement different artificial intelligence and machine learning tools to make your work processes much more efficient. 

Contact us to design a new work plan together.