Salesforce Pardot
Learn about one of the most powerful tools on the market to improve your customers' experience.
Do you want to know more?What is Pardot o Marketing Cloud Account Engagement?
Pardot - recently renamed Marketing Cloud Account Engagement - is the Salesforce cloud environment focused on marketing automation for B2B business models. It is a platform that allows marketing teams to create communications to qualify prospects, improve the conversion funnel and boost sales closure.
Why Pardot?
Pardot provides a wide range of functionality to help marketing and sales teams create communications with the best prospects. It also makes it easy to build flows to improve lead management, engage and activate customers with dynamic, automated campaigns.
Lead Management
Simplification of lead management. Configuration of actions to qualify leads and customers.
Grading and scoring model
Powerful scoring and grading models by default. To analyse user behaviour and to assess the user's characteristics and find out if they adapt to the desired customer typology.
Community
The Salesforce environment has a wide range of developers sharing knowledge and solutions.
Measuring results and ROI
Pardot's analytics provide detailed information on email marketing, social, forms, lead lifecycle, behaviour, activity, as well as conversion rates.
Multichannel
Email, social, landing, geolocation, different communication channels to achieve a unique experience for each customer.
Usability
Easy to use and connect with other Salesforce environments.
Social media
Complete management of social profiles from the same environment.
Automation
Thanks to Engagement Studio, the design of the flows is very intuitive and allows to build journeys to guide the user with fully tailored experiences.
DO YOU NEED A SALESFORCE MARKETING CLOUD IMPLEMENTATION?
You are about to get it, we are specialists in Salesforce Marketing Cloud implementations and we have all kinds of alternatives and integrations available to adapt to the needs of your company. Eliminate all the limits and worries related to customer service and marketing and launch yourself into a new dimension of sales system. If you already have Salesforce CRM and want integration or support, training or upgrades and management, contact us.
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Improvement of all sales processes
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Extensive integration possibilities with other tools
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Improved management of advertising investment and performance
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Accelerate sales by making the customer journey to purchase more visible
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Creating automated marketing campaigns
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Extensive improvement of customer service
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All customer advertising data on a single screen
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Total improvement of the user experience
Related content
Get the latest news on the Salesforce Marketing Cloud with our webinars, blog posts and case studies.
DO YOU WANT MORE INFORMATION?
If you would like to receive more information about what we do and about our products and services, please do not hesitate to contact us. We look forward to helping you and offering you the solutions that will position you for the future. Technology, Digital Strategy, Data and Artificial Intelligence, People Management and Strategy.